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Canadian Fashion Designers retool factory to start manufacturing reusable protective face masks.

The Peoples Mask is a rapid response to the medical mask supply shortage and economic hardships brought on by the COVID-19 crisis. 

Established by two Canadians Martha Tessema & Shanté Renee working together remotely from opposite sides of the country, the team immediately shifted its focus to manufacturing and distributing protective gear for caregivers and essential workers in need.

In just 8 days, studios and supply chains were mobilized to develop evidence supported functional masks, that are both comfortable and effective. And that is when The Peoples Mask was born. 

Before manufacturing masks, Toronto’s Shanté Renee, the designer of luxury fashion brand Vanity Couture was gearing up for a promising swim season.

Miami Fashion Week to Face Masks Vanity Couture Canadian Fashion Designers The Peoples Mask

The world was suddenly halted due to the novel coronavirus. As a result, Shanté repurposed her studio from swimwear to mask production to join a good friend who was organizing local hospitals donations.

Edmonton's Martha Tessema, an internet entrepreneur with a background in supply chain management and understanding of the importance of distribution channels felt together they could extend this beyond their local communities. 

The pair were truly a great match in this initiative. From 2000 miles apart in a time where social distancing regulations and government mandated stay-at-home orders were in place, these two long time friends partnered up long distance and expanded their vision to supply protective face masks to civilians coast to coast.

They understood it is essential that we all have access to the appropriate materials necessary to help stop the spread of Covid-19. With the coronavirus being undetectable, decreasing the amount of droplets dispersed in the air is our first line of defence in this war against the hidden enemy.

My mask protects you, your mask protects me. 


‚ÄúAs a designer, I have the ability to use my skillset and contribute to the community in a unique and powerful way to help stop the spread of the virus‚ÄĚ -Shant√© Renee
“I’ve really been focusing a lot of my energy on figuring out how I can help.
Because we all want to feel safe and be free once again.‚ÄĚ -¬†
Martha Tessema
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